# TrackHub

> Platform for Server-Side Event Tracking and Conversion API Forwarding

TrackHub is a server-side tracking platform that receives events via a lightweight JavaScript script and forwards them to advertising and analytics platform APIs. It replaces the need for multiple client-side tracking pixels and eliminates the complexity of GTM Server-Side on Google Cloud.

## Core Problem Solved

Client-side tracking pixels lose 20-40% of events due to ad blockers and browser restrictions (Safari ITP). TrackHub solves this by receiving events client-side via one script and forwarding them server-side to all platforms simultaneously.

## Supported Integrations

- Meta / Facebook Conversions API (CAPI)
- Google Analytics 4 (Measurement Protocol)
- TikTok Events API
- Google Ads Conversion Tracking
- Microsoft Bing UET
- LinkedIn Insight / Conversions API
- Pinterest Conversions API
- Klaviyo
- Generic Postback URL Adapter (for custom integrations)

## Key Features

- **Server-Side Forwarding**: Events are queued and delivered server-side with automatic retries on failure
- **Event Replay**: Resend historical events to newly added integrations retroactively
- **CNAME First-Party Cookie Tracking**: Custom domain tracking via CNAME with automatic SSL (Let's Encrypt), bypasses Safari ITP for maximum cookie lifetime and match rates
- **Google Consent Mode v2**: Built-in consent API, consent status sent per event, fully GDPR compliant
- **Live Event Stream**: Real-time event monitoring in the dashboard with full payload and delivery status
- **Funnel Analysis & Attribution**: Configurable conversion funnels, drop-off rates, UTM-based channel attribution
- **Automatic UTM Capture**: UTM parameters captured on landing pages and attached to every event automatically
- **Session Deduplication**: Prevents duplicate events during SPA navigation and page reloads
- **SPA Navigation Tracking**: Automatic detection of History API and hash-change navigation
- **Custom Client-ID**: `trackhub.setClientId()` for cross-device tracking after user login
- **Health Checks & Monitoring**: Per-integration health checks, delivery rate stats per platform
- **Multi-Property Management**: Multiple websites per account, each with own API key, integrations, and CNAME
- **White-Label Agency Support**: Custom domain, logo, branding for agencies; team management with invitations
- **Postback URL Adapter**: Generic adapter for flexible integration of custom systems
- **Guided Onboarding**: Step-by-step setup wizard for new users
- **GDPR Tools**: Data export, account deletion, consent recording

## Technical Stack

- Backend: Laravel 12 + Octane/Swoole, PostgreSQL 16, Redis 7, Laravel Horizon
- Frontend: Vue 3 + Composition API, Pinia, Tailwind CSS
- Infrastructure: Docker Compose on dedicated hardware in Germany (EU)
- Tracking Script: Lightweight JS (~8KB), supports FPCS, Consent Mode v2, SPA interception

## Target Audience

- E-commerce developers and store owners (Shopify, WooCommerce, custom shops)
- Performance marketers and media buyers
- Digital marketing agencies (especially DACH region)
- Anyone currently using GTM Server-Side who wants a simpler hosted alternative

## Pricing

Currently free during the development phase — all features, no limits.

## Comparison vs Alternatives

| Feature | TrackHub | GTM Server-Side | Client-Side Pixels |
|---|---|---|---|
| Setup time | 3 minutes | Hours/days | Minutes |
| Server/Cloud required | No (hosted) | Yes (GCP) | No |
| Ad-blocker bypass | Yes | Yes | No |
| Safari ITP bypass | Yes (CNAME) | Yes | No |
| Event Replay | Yes | No | No |
| Built-in analytics | Yes | No | No |
| White-label/Agency | Yes | No | No |
| EU hosting/GDPR | Yes (Germany) | Optional | n/a |

## Links

- App: https://app.trackhub.dev
- Register: https://app.trackhub.dev/register
- Login: https://app.trackhub.dev/login